Before discussing the available options for developing a mobile app we should start with a couple of questions, the first one being what type of mobile app do we need? And the second question would be who is our target audience for this mobile app? The answers to these questions will determine whether we should go for native or hybrid platforms.

There is no one size fits for all, however we need to understand the advantages and limitations of each platform.

Hybrid Platform

The main advantage of using a hybrid platform over native is that you pay for a single platform development and reuse the same code base for other platforms. For example if you have developed an iPhone app and it has been developed with a hybrid platform you can publish the same app on Android and Windows Phone platforms. The other advantage is the lower ongoing maintenance cost as there will only be a single code base to maintain.If your mobile app is a simple data collection app then the hybrid platform is recommended. Some of the well-known hybrid platforms arePhonegap, Telerik App Builder
 and Xamarin.

Native Platforms


If your mobile app is a complex line of business app or it needs to use phone sensors or requires high performance and renders high resolution graphics (i.e. games) your best choice would be to go with the native option.

The native objective C for iPhone, java for Android and C#, Xaml for Windows Phone offers better performance, higher control over phone sensors and feature set.


Both native and hybrid platforms have their strengths and weaknesses. One should look at the app functionality and target audience before selecting the development platform.


Everybody talks about Cloud power nowadays, when you go to networking meetups or socialise with clients and colleagues you will certainly hear about this new technology trend, you will also notice that everybody seems to have an opinion about it. Some love it and tell you all the good stories, others will warn you about the security and losing control over your data issues.

The question whether you adopt a Cloud solution or stick to your on premises solution will depend on a few factors, including cost saving, industry rules and regulations and staff training.

For a small business owner, one of the biggest issues is maintaining positive cash flow, this means reducing capital expenditure and avoiding big up front infrastructure costs. The Cloud power does exactly that, it offers a pay as you go payment model and is very well suited for all those who don’t want to tie up their valuable cash in a big investment in hardware and infrastructure resources.

The other main benefit of the Cloud over a on premises solution is the capacity which can be increased on demand. Imagine you are running an advertising campaign on your eCommerce website and expect an increased number of customers in the next few weeks, with Cloud power you can easily scale up and down without investing or committing to long terms contracts.

In summary Cloud power offers cost savings, flexibility, scalability, large storage and high demand.

However if you are a business where Internet connectivity is an issue, Cloud power may not be a suitable option or if you are in the health, legal and banking sector you may need to look at the industry guidelines and enquire about data protection and privacy.

Some of the popular cloud services for small business are Drop box, Google Drive and One Drive for your file storage, Office 365 and Google Apps for your document management, Skype for your instant messaging and video conferencing, Zoho CRM or Microsoft Dynamics for your customer management, Xero and Quick Books online for accounting and last but not the least Amazon and Microsoft Azure for your website and Cloud applications.


Every small business has custom business processes in their day to day to job. In most cases these processes are manual and require staff to spend their valuable time on repetitive tasks. This includes keeping a list of customer and suppliers, manage inventory and stock levels, sending customer welcome and thank you emails and so on.

In some businesses staff perhaps help themselves out with Excel sheets to try and automise some of the work but this solution can only go so far. When multiple staff members need to get access to the Excel sheet and we have multiple copies of the same file, it becomes a process itself to manage the Excel file.

Also businesses with remote staff have very limited options available if they want to share and work with a distributed work force.

This is where custom software solutions become a must for a small businesses. It offers all staff members use of the same software for performing their tasks. It saves time by optimising the process and removing the duplication and repetitive tasks.

When considering a custom software solution the first thought is that it must be expensive. In fact when we look and compare the ongoing cost of staff time and loss of productivity with the cost of paying for an optimised custom software, we will clearly see a huge ROI (return on investment) benefit in custom software solution.

The custom software will not only help you optimise the current process but it will also give you intelligent reports and graphs to make informed business decisions. It also increases employee productivity, improves consistency and output quality, boosts employee morale and gives you an edge over your competitors.

At YZM Technologies we develop custom software, web application, mobile app and databases. Please try out our obligation free consultation offer and see how we can help you achieve best results in your business.